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GOOD ONE!

Develop a branding campaign for a sober drink company with a fresh perspective and smart strategy.



My inspiration came from Laffy Taffy bars, which have a joke on each wrapper. I thought this playful touch would suit the setting for these drinks, leading to the name "Good One!"


I aimed for a 70s cartoon style, like the ones on drive-in movie welcome screens. I used retro colors and designed different characters for each flavor.




still Hannah
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